Elmira Shainurova

Performance Marketing Analyst, Nomad Venture Studio

Astana, KZ.

About

A results-oriented professional with a unique blend of performance marketing, full-stack development, and data analysis expertise, specializing in optimizing user acquisition and engagement. Proven track record of driving significant growth through data-driven campaigns, developing robust web platforms, and enhancing operational efficiencies. Eager to leverage analytical prowess and technical skills to excel in performance marketing roles within dynamic venture studio environments.

Work

Alem.ai Foundation (TUMO Astana)

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Learning Coach

Astana, Astana, Kazakhstan

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Summary

Led the learning journey for teenagers, optimizing engagement and program effectiveness through direct support, web portal enhancements, and feedback analysis.

Highlights

Facilitated the learning journey for over 300 teenagers weekly, ensuring progress and sustaining engagement through consistent communication and motivational strategies.

Developed and optimized a student web portal, implementing user-journey funnel tracking and analyzing drop-off rates to significantly improve student retention.

Conducted in-depth analysis of student and parent feedback, leading to the refinement of program onboarding and operational workflows for enhanced user experience.

Presented comprehensive overviews of EdTech products, platform features, and student performance metrics to international delegations, effectively showcasing program impact and innovation.

Alpha Education

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Product & Full-Stack Developer

Astana, Astana, Kazakhstan

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Summary

Developed and optimized a full-stack Learning Management System (LMS) to enhance student conversion, course completion, and payment stability.

Highlights

Engineered a full-stack Learning Management System (LMS) using Django, DRF, Vue 3, and PostgreSQL, integrating modules for onboarding, course enrolment, progress tracking, and quizzes to directly improve student conversion and course completion rates.

Implemented robust automated tests and comprehensive database validation, ensuring the stability and reliability of critical payment and enrolment flows.

AIESEC in Astana

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Operations Manager

Astana, Astana, Kazakhstan

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Summary

Managed and executed organic acquisition campaigns and hackathon operations, significantly boosting engagement and applicant numbers.

Highlights

Executed organic acquisition campaigns that successfully reached 34,309 unique Instagram accounts and generated over 246 hackathon applicants, achieving a 69% return-intent rate.

Developed and scheduled multi-wave email campaigns using Stripo, creating detailed content plans and reusable visual templates to enhance outreach and engagement.

Strategically managed Telegram and Instagram channels, leveraging gamified content (Padlet, codeword hunts, bingo) to significantly boost participant engagement and conversion rates.

Co-led the comprehensive 7-month strategy, promotion, and operational execution of a 24-hour hackathon across multiple top universities, ensuring successful event delivery and participant satisfaction.

Education

Maqsut Narikbayev University

Astana, Astana, Kazakhstan
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BA Information Technology Grade: GPA 3.6/4.0 Cum Laude

Courses

Data Analysis

Databases

Web Development

Product Management

Hof University of Applied Sciences

Hof, Bavaria, Germany
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Exchange Program Erasmus+ Exchange Semester

Courses

Applied Machine Learning

Advanced Software Engineering

Leadership

Awards

Future Leaders Exchange (FLEX) Program

U.S. Department of State

Selected for a fully funded merit scholarship, spending an academic year in the United States to build cross-cultural communication and adaptability skills.

Languages

Russian

English

Kazakh

German

Skills

Growth & Analytics

Funnel Analysis, User Acquisition, A/B Testing, Conversion Optimization, Customer Journey Mapping, Email Marketing (Stripo), Social Media Growth.

Technical

SQL, Python, PostgreSQL, REST APIs, React, Django, Git, Jira, Redmine.

Projects

AI Student Advisor (Capstone)

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Summary

Developed an AI advising assistant leveraging Dify API and React to personalize learning recommendations and career guidance.

E-Commerce App, The Rolling Scopes School

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Summary

Designed an e-commerce web platform with a focus on optimizing checkout, catalog search, and smooth transaction flows.